Take your SEO strategies to the next level. Our whitepapers, reports, and guides are designed to take you on deep-dives to help you understand the search landscape as a whole and tackle SEO and marketing challenges with in-depth research by your side.

This page is your home base for SEO research. From case studies, whitepapers, guides, and reports, you’ll find content here that’s suited for learners of intermediate/advanced levels, but beginners are more than welcome to dive in and flex their SEO muscles, too.

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The Local SEO Cheat Sheet [Free PDF Download]

Your go-to resource for local SEO and GMB questions.

Whether you're an agency SEO representing several brands, work in-house managing multiple locations, or if you're a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle. We created the SEO's Local Search Cheat Sheet to help you stay on track.

TELUS Cut SEO Reporting Time In Half With STAT Search Analytics

With the new GDS connectors in STAT, TELUS was able to automate their reporting process, cut monthly reporting time by 62.5%, and spend more time uncovering key insights that will move their business forward.

How Chesapeake Regional Healthcare Increased Patient Bookings With Moz Local

Moz Local enabled +171% in local listing accuracy and +567% in page views.

When inaccurate listing data led to poor visibility in local search and lost business for their physician offices, Chesapeake Regional Health turned to Moz Local to bring their listing up to date at scale.

How Distilled Uses STAT to Streamline Reports for Better Client Retention

Like many agencies, Distilled struggled to find a reporting process that communicated their value and increased client trust. With STAT, they automated their reporting which allowed them to spend less time on mundane reporting tasks and more time delivering the kinds of comprehensive insights clients love.

4PS Trusts STAT to Keep Their Agency Nimble

4Ps Marketing wasn’t just looking for mountains of fresh SERP data — they wanted a great data partner to back them up.

Online Auto Retailer Tackles Local SEO Across the USA with STAT

With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.

Pinterest Relies on STAT to Fuel Big SEO Experiments

STAT’s massive-scale SERP tracking and unlimited API help Pinterest explore new SEO strategies and rise to the top.

iProspect Turns to STAT to Win New Business

Daily SERP data allows big digital agencies like iProspect to quickly scale, pivot, and stay ahead of the competition.

SEO Whitepaper: How Distance and Intent Shape a Local Pack

Since every SERP is now a local SERP, every business must pay attention to localized search results. We dug into the local pack to understand how Google handles different kinds of local intent.

The Practical Guide to Franchise Marketing

A comprehensive guide with tips and strategic ideas to help both franchisors and franchisees grow through cooperative marketing.

Franchise Social Media Strategy

Leveraging the Combined Power of your Franchise in Social Media — Discover some of the models franchisers are using, and how they make them work.

Cooperative Marketing for Franchisors and Franchisees

Leveraging the Combined Power of your Franchise in Social Media — Discover some of the models franchisers are using, and how they make them work.

The Executive's Guide to SEO

In this whitepaper, we dive into the benefits of SEO, how SEO works into your broader business strategy, and how you can set your team up for success. Whether you already have an SEO strategy in place or not, it's important to know where your investment is going and why.

On-Demand Webinar - Competitive Analysis for SEO

In this presentation, Kelly Cooper (Growth Marketing Director at Moz) will take you through what a competitor analysis is, why you should care, and utilize real-world examples to demonstrate how you can perform one yourself.

On-Demand Webinar - Build A Winning Keyword Strategy

Join Cyrus Shepard for this webinar presentation as he takes you step-by-step through his process, tools, and documentation using real keywords, topics, and websites to build out a complete keyword strategy.

On-Demand Webinar - SEO Tactics for B2B Lead Generation

Join B2B SEO expert, Joyce Collardé, as she walks through proven tactics for increasing organic traffic, improving customer experience, and driving more high-quality leads for your sales team.

Webinar - Advanced Title Tag Optimization

Join Cyrus Shepard for this master class presentation as he takes you through his SEO experiments involving title tags and shares practical techniques to increase click-through-rate and traffic for any site.

Webinar - The ROI of Local Presence Management

Join Moz's Kelly Cooper and Uberall's Greg Sterling as they guide you through best practices and tactics for leveraging local presence management.

How Moz and DashThis Helped LeadLogic Prove the Value of SEO

LeadLogic was challenged with growing organic visibility from the ground up. After working with Moz research tools like Link Explorer and Keyword Explorer, the outcome was impressive: Increased links, rankings, and traffic resulting in new leads.

The Agency's Guide to Hiring and Onboarding New SEO Managers

A manual for hiring, training, and retaining talented SEOs — with these tips, onboarding has never been this easy.

High-Impact SEO Reporting for Agencies

Learn how to choose the right KPIs and demystify your SEO metrics for clients.

All Skill Levels

The State of Local SEO: Industry Report 2019

Real insights from real local marketers to power your 2019 plans.

All Skill Levels

The State of Local SEO: Industry Report 2020

Real insights from real local marketers to power your 2020 plans.

Local SEO Holiday Checklist

Of the 77% of Americans who will shop in-store this holiday season, 4 out of 5 will turn to search first for business information before they head out to stores.

The holidays hold big opportunities for local business, but if you aren’t optimizing your local SEO to drive traffic to your storefront and website, you could be missing out on the 80% of searchers who are looking for the goods and services you offer!

How Moz Helped TopSpot Increase Organic Traffic by 29% Within 90 Days of Switching Domains

When switching domains, TopSpot was prepared for a 7–10% loss in traffic. But with the power of Moz Pro link building tools, they were able to increase organic traffic +29% within 90 days of switching domains.

Tinuiti Used Moz to Increase Rankings by 1,143%

Moz Pro is the backbone of Tinuiti's marketing services. Read why they continue to rely on Moz insights to help clients grow and succeed in search.

How Moz Pro Helped Coalmarch Boost Local Organic Traffic by 15% in only 4 months

Learn how how Moz helped Coalmarch boost local organic traffic for their clients by 15% in only 4 months.

Virtru Takes Keyword Research to the Next Level with Keyword Explorer

Virtru Takes Keyword Research to the Next Level with Keyword Explorer

Moz Local Helps Dental Industry Marketers Benchmark Local Listing Improvements

Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories

How Moz Helped Wristband Resources Increase Organic Traffic by 25% In Just One Year

Organic traffic has increased 7x and revenue is 4x higher since using Moz Pro.

How a Global E-Commerce Retailer Grew Organic Traffic by 146% With Moz

Read how Moz keyword and link metrics helped this team identify the best SEO opportunities to take their brand to the next level.

GPO Delivers Major Increases in Clicks-to-Calls and Impressions with Moz Local

Digital marketing leader, GPO, was looking for a tool to help them monitor listings for a national retailer with 3000+ locations. They partnered with Moz Local to eliminate duplicates and distribute accurate business information across the web, leading to a 26% increase in click-to-calls and a 68% increase in overall Google listing impressions in just 5 months.

Investis Digital transforms an Auto Dealer’s Online Presence with Moz Local

Investis Digital turned to Moz Local to scale data distribution and optimize desktop and mobile listings for a well-known used car retailer with more than 175+ locations nationwide. After just 4 months, Moz Local helped drive a 74% increase in local listing direction requests and 41,000 more click-to-call requests, leading to more business for the dealer than ever before.

Moz Local Closes the Marketing Loop for Wpromote client, PAPYRUS

Moz Local boosted listing engagement by 74% and drove 90,000 more in-store shoppers annually.

Designory and Moz Local rebuild organic traffic after a website relaunch

In under a year, Moz Local drove increased organic traffic by 71% and delivered 24% more high-quality leads.

Beginner

On-Demand Webinar - Website Ranking Tips Fireside Chat

Listen in as John Mueller, Webmaster Trends Analyst at Google, and Cyrus Shepard, SEO Consultant at Moz, discuss how even novice website owners and SEOs can increase their chances of ranking higher in search results.

On-Demand Webinar - SEO Agencies: How to Add Value & Prove it to Your Clients

It’s not always easy to demonstrate the ROI of your SEO tactics — watch this webinar to learn tips on how to prove your agency’s value to even the most skeptical clients.

Webinar - A Domain Authority 2.0 Deep Dive: Strategies & Use Cases

Domain Authority has been a key metric in the SEO industry for years, but that industry has evolved — and so has DA. To better correlate with search engine algorithm updates and changes in the SERPs, we’ve refreshed and revamped the Domain Authority algorithm.

On-Demand Webinar - How to make your SEO agency invaluable through better client reporting

Do your clients understand their reports? Watch this webinar to learn tips on how to make your reports accessible and choose KPIs that resonate with clients.

On-Demand Webinar - Featured Snippets Essentials: What to Know & How to Target

Over the course of this webinar, Britney Muller discusses our latest featured snippets research and provides takeaways on how you can compete for integral featured snippets in your space.

In 4 Months, R/GA Helped a Client Increase Share of Voice 2X Using Moz Pro and STAT Search Analytics

When a client in the healthcare vertical decided to shake up their internal business objectives and migrate to a new website domain, R/GA turned to deep-data duo, Moz Pro and STAT Search Analytics, to help them conduct SERP research, competitive intel, and advanced search analytics.

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